Mastering AI: hands-on AI for entrepreneurs, from concept to automation
Quotes, collections, follow-ups, proposals: paperwork eats your day and keeps you from growing. This training puts AI to work on it — all on your computer, no coding.
“AI handles the paperwork; you make the business decisions.”
The paperwork that keeps you from growing
What jams your day today — and how it looks once applied AI takes over the repetitive part, always with your review before anything goes out.
Tailored quotes and pricing
Today it's a morning of calculations. With AI, it's done in minutes — with optimized material and your margin preserved.
Client collections and follow-up
Today it depends on you remembering and chasing. With AI, the routine runs on its own by email, with your approval.
HR, finance and sales questions
Today only you can answer them. With AI, a digital "employee" that knows your business answers in your standard.
Daily briefing
What got done, what's left, what slipped: today it's a meeting plus a spreadsheet. With AI, an automatic summary.
Triage of orders and leads
Today the just-browsing and the ready-to-close sit in the same pile. With AI, everything sorted and prioritized.
Proposal and contract with your brand
Today you wait on the designer. With AI, it comes out ready on the spot, with your business identity.
What small businesses are already gaining with AI
References from market research with small businesses. Results vary by business and by maturity of use.
of time savings reported by owners and teams of small businesses using AI.
of small businesses using AI reported an increase in revenue.
of small businesses already invest in AI in 2025 — up from 42% in 2024.
Research with small businesses (2025), cited as market references. Results vary by business and maturity of use. No income promise.
The program: 20 hours, from concept to a business that runs itself
Three modules that take you from understanding to automation — no coding, always with your review.
Module 1 — Fundamentals (avoiding the traps)
8h- What AI is (and what it isn't): how it works, where it fails, and why you review before sending to the client2.5h
- Prompt Engineering: how to ask right to receive ready-made — and save the prompts for the tasks that repeat most3h
- Context Engineering: giving AI your business context so it stops answering generically and gets it right the first time2.5h
Module 2 — Hands-on (specialists and automation)
9h- Claude Desktop in practice: create your AI "employees" (HR, finance, sales) that produce in your standard3h
- Connectors — Google Workspace and Microsoft 365: plug AI into your email, calendar and files3h
- No-code automation (Cowork): routines that run on their own — collections, follow-up — and the "living ISO 9001" dashboard, always with your approval3h
Module 3 — Visual material
3h- Claude Design Studio: proposal and contract with your brand, ready to send, with no designer needed3h
Formats and investment
Choose the format that fits your routine. Every module includes handbooks, study guides, slides, video lessons, podcasts and a certificate of completion.
Online, live
With an instructor, in a group. You get your business questions answered on the spot.
In-company
For your team, with examples adapted to your industry.
Terms according to cohort size and the agreed format.
Includes handbooks, study guides, slides, video lessons, podcasts and a certificate of completion.
Your instructor
Ricardo Segura
Founder of OPEX Consultoria
Three decades in management and energy. Former director at Schneider Electric, IBGC-certified board member, and MBA in Strategic Management from FGV. He speaks the owner's language — and doesn't teach theory: he runs two companies that operate with AI every day.
Join the interest list
Leave your details and OPEX will reach out with upcoming cohorts, terms, and an in-company proposal for your team.
Transparency
- This training has no affiliation, certification, or endorsement from Anthropic. Claude and Claude Desktop are products of Anthropic.
- No income promise or guaranteed result. The figures cited are references from market research and vary by business and maturity of use.
- The course principle is simple: AI drafts, you review and decide — the business decision is always yours.